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Key Message Development


Stand out from the crowd with content THAT is clear AND will be REMEMBERED

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Key Message Development


Stand out from the crowd with content THAT is clear AND will be REMEMBERED

Our goal is to develop clear talking points that are easy to articulate and understand and will form the basis for all communications. The audience may differ but the narrative should be the same. We cut through the data and verbiage to bring the compelling information forward.

WE DEVELOP NEW MESSAGING FOR:

  •  Strategic corporate initiatives
  • Leadership transitions
  • New organizations, spin-offs or mergers
  • Pre-IPO Roadshows
  • Crisis and critical issues
  • Conferences and industry events
  • Product launches
  •  Instances where no messaging exists but is needed

All stakeholders are important and are considered part of the message development process. While messaging can be modified for different audiences, consistency is a critical aspect of this exercise.

What we do:

We assess what you are saying and then make it easy for a broad audience to understand, with words that are more impactful, quotable and memorable. This includes adjusting messaging that is ineffective or counterproductive.

Once core messages are developed, we help you weave those messages into impactful content for various communications, including the following:

  • Websites
  • Marketing collateral
  • Sales presentations
  • Client communications
  • Investor presentations and calls
  • Employee communications
  • Industry panel presentations and keynote addresses
  • Press releases
  • White papers

Finally, we work with employees throughout the organization through our Media & Presentation Training to ensure that everyone is telling the same story.

How we are different:

Our broad business and financial services knowledge enables us to bring much-needed expertise to the process of crafting your business story. We have worked inside and with corporations regarding management and strategy, so that our experience is rooted in real-world business applications in addition to communications.

Our message development is research-driven. We do our homework on your business, the broad industry and the competitive landscape. This allows us to contemplate what is currently said in the marketplace about your organization versus what really needs to be heard. We listen to what you and your teams are saying and then help crystallize what is most compelling

This is not just about media messaging. All stakeholders are important and must be considered as part of the message development process. And while messaging can be modified for different audiences, we firmly believe that consistency is the most critical aspect of this exercise.

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Media & Presentation Training


When you are in the spotlight, smiles and hand gestures will not compensate for talking points that are not clear

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Media & Presentation Training


When you are in the spotlight, smiles and hand gestures will not compensate for talking points that are not clear

The philosophy behind each one of our media training and presentation coaching sessions is that every presentation, press interview or sales meeting is an opportunity to deliver key messages to a targeted audience. While the audience may differ, your preparation and your narrative should be the same. Our training covers:

  • Print and broadcast media
  • Client pitches and finals meetings
  • Panel discussions
  • Keynote speeches
  • Investor relations and roadshows
  • Executive coaching

MEDIA TRAINING:

We help our clients understand how the press works, why journalists behave in certain ways and how to anticipate and prepare for the tough questions. We put substance ahead of style and work on content and teach the skills necessary to deliver the right message to reporters.

OUR MEDIA TRAINING PROCESS:

  • We begin with a primer on the media
  • Emphasize the importance of preparation
  • Review the do’s and don’ts of working with the press
  • Anticipate and respond to tough questions and topics
  • Prepare for crisis situations as needed
  • Conduct mock print and video interviews
  • Provide honest feedback and perspective that may not have been heard before

We help our clients work with reporters so that they don’t just get through the interview, they get their points across in the story and get the most out of their time spent with the press. 

PRESENTATION TRAINING:

Preparation is critical to delivering an effective presentation. Our training sessions are designed to help executives present confidently and in a manner that their audience will understand and remember.

WE PROVIDE COACHING FOR:

  • Client pitches and finals meetings
  • Panel discussions
  • Keynote speeches
  • nvestor relations calls and presentations
  •  Pre-IPO Roadshows
  •  Executive coaching

We combine our message development expertise and the tactical components of presentation delivery to ensure that our clients tell their story in a compelling way. 

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Strategic Communications Advisory


 a focused Approach to an issue will achieve the best results

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Strategic Communications Advisory


 a focused Approach to an issue will achieve the best results

We deliver strategic communications platforms mapping out the most effective and creative means of supporting businesses. We work with your teams to understand business objectives, sensitive issues and growth opportunities, and then outline the best strategies for your company.

OUR PRACTICE INCLUDES:

  • Issues management
  • Internal and external communications strategy
  • Specialized content development
  •  Business advisory and key introductions
  • Brand storytelling

We are retained for our knowledge on a wide variety of subjects and our experience across markets, as well as for our business and media relationships.

What we do:

Our media relations experience and network can help establish and enhance your firm’s reputation and brand. We will develop a plan, which can include generating story ideas, targeting media, identifying speaking opportunities, preparing spokespeople and developing press releases, presentations, marketing and other collateral.

We work closely with your teams to understand the business, sensitive issues and growth opportunities, and then determine the right strategy for your company.

Our practice includes executive coaching, business advisory and key introductions in addition to internal and external communications strategy consulting. We are retained for our knowledge on a wide variety of subjects, as well as for our business and media relationships.

Ultimately we help companies develop an outreach effort that ties directly back to strategy and goals. Not communication because you have to or are supposed to, but communication with a purpose and a result that advances the business.