PR Daily: Melissa Daly offers advice on preventing a self-inflicted PR crisis.

 New Balance tried to be amusing with its play on words and failed to consider how their word choices would be interpreted by a broader audience. Whether you are publicly weighing in on a sensitive political issue, or sending an internal communication to employees, it's important to take a step back and consider what may be heard in a way that you did not intend. To avoid this, step away from your working group to get honest feedback. Read More: